CREATIVE DIRECTION, BRANDING & COPYWRITING

June Showcase

 
 
 

I’m a Swiss Army knife of creative marketing skills and a hands-on leader who is never above getting in the trenches with my team. 

I developed my chops in the creative world before diving into strategy, brand identity, digital and social media marketing, project management, partnerships, marketing planning, and operations as an in-house Marketing Director and agency-side Creative Director. 

Throughout my 15-year career, I’ve built a proven track record of defining insightful strategies, directing powerful campaigns, and leading internal teams and external partners.

What sets me apart? I drive people, projects, and processes to deliver their full potential. I know how small details impact the big picture. And I create with the customer journey in mind.

That’s how I evangelize and convert audiences across broadcast, video, web, email, social media, direct mail, display, outdoor, and more with strategies that build brand recognition and loyalty in competitive markets. 

 
 

brand Identity & positioning

 
 
 

1849 by comerica wealth management

Brand positioning & premium print collateral
(visual strategy, positioning, copywriting & design)

2021 // ADOBE photoshop

 
 
 

MYRIAD MUSHROOM COMPANY

BRAND IDENTITY DEVELOPMENT
(MARKETING strategy, positioning, LOGO design, BRANd COLORS & STANDARDS)

June 2023 (IN PROGRESS) // adobe illustrator, photoshop

View full presentation deck above.

 
 

illustration & gRAPHIC Design

 

SOMEONE SAY WHISKEY

‘tater’ stickers
(VISUAL CONCEPTS, illustration & GRAPHIC DESIGN)

2022—2023 // ADOBE ILLUSTRATOR, PHOTOSHOP

See more details here.

 
 

visual strategy & layout design

 

GO LOCAL

print/digital guidebook
(visual/communication strategy, copywriting & layout design)

2017 // ADOBE Indesign, PHOTOSHOP

See full layouts here.

 
 

Marketing PLANNING & Strategy

 
 
 

Frito-Lay & 7-ELEVEN

Shopper Marketing/Sales Program
(MARKETing RESEARCH, strategy, concept development, copywriting & DESIGN)

2016-2017 // ADOBE photoshop, Microsoft Powerpoint

 
 

videoS & INTERACTIVE DESIGN

 
 
 
 

comerica bank

Broadcast & OTT/CTV spots
(concept development, storyboarding, copywriting & video production)

2021-2022 // ADOBE premier pro, after effects

See other campaign elements here.

 
 

“Official Bank of Hockeytown” Digital Plaza Board (Little Caesars Arena)

comerica bank & DETROIT RED WINGS

INTERACTIVE BRAND AWARENESS campaign
(concept/CAMPAIGN development & storyboarding)

2021 // ADOBE premier pro, after effects

See social other campaign elements here.

 

Invader coffee

SOCIAL MEDIA video content
(concept development & production)

2023 // ADOBE premier pro, after effects

 
 

digital campaign development

 
 
 
 

Facebook Cover Image

 

Invader coffee

digital campaign & pACKAGING
(creative/visual strategy, campaign development & graphic design)

2023 // ADOBE illustrator, photoshop

 
 

e-comm strategy & design

 
 
 

rug doctor

amazon a+ content
(visual/creative strategy, graphic design & copywriting)

2019 // ADOBE photoshop, indesign

See more campaign elements here.

 
 

full brandING & campaign developmenT

 
 
 

comerica bank

full concept & multichannel marketing CAMPAIGN development
(visual/creative strategy, storyboarding, graphic design, copywriting & Production)

2022 // ADOBE photoshop, premier pro

BONUS: View more campaign elements or see how I developed Comerica SmallBizCo-Op’s naming, logos, and full brand identity.

 

Paid Social :30

rug doctor

full concept & multichannel marketing CAMPAIGN development
(visual/creative strategy, media planning, design, copywriting & Production)

2019 // ADOBE photoshop, premier pro, after effects

See more campaign elements here.