ChopShop Samples
I’m a Swiss Army knife of creative marketing skills and a hands-on leader who is never above getting in the trenches with my team.
I developed my chops in the creative world before diving into strategy, brand identity, digital and social media marketing, project management, partnerships, marketing planning, and operations as an in-house Marketing Director and agency-side Creative Director.
Throughout my 15-year career, I’ve built a proven track record of defining insightful strategies, directing powerful campaigns, and leading internal teams and external partners.
What sets me apart? I drive people, projects, and processes to deliver their full potential. I know how small details impact the big picture. And I create with the customer journey in mind.
That’s how I evangelize and convert audiences across broadcast, video, web, email, social media, direct mail, display, outdoor, and more with strategies that build brand recognition and loyalty in competitive markets.
In my free time, I’m a freelance editorial writer published in Forbes, Fortune, Architectural Digest… and Plano Magazine, where I’ve covered Chefs Tiffany Derry (Roots Chicken Shack, Top Chef), Uno Immanivong (Red Stix), and Salvatore ‘Tore’ Gisellu (Urban Crust).
brand Identity & positioning
1849 by comerica wealth management
Brand positioning & premium print collateral
(visual strategy, positioning, copywriting & design)
2021 // ADOBE photoshop
MYRIAD MUSHROOM COMPANY
BRAND IDENTITY DEVELOPMENT
(MARKETING strategy, positioning, LOGO design, BRANd COLORS & STANDARDS)
June 2023 (IN PROGRESS) // adobe illustrator, photoshop
View full presentation deck above.
illustration & gRAPHIC Design
SOMEONE SAY WHISKEY
‘tater’ stickers
(VISUAL CONCEPTS, illustration & GRAPHIC DESIGN)
2022—2023 // ADOBE ILLUSTRATOR, PHOTOSHOP
visual strategy & layout design
GO LOCAL
print/digital guidebook
(visual/communication strategy, copywriting & layout design)
2017 // ADOBE Indesign, PHOTOSHOP
Marketing PLANNING & Strategy
Frito-Lay & 7-ELEVEN
Shopper Marketing/Sales Program
(MARKETing RESEARCH, strategy, concept development, copywriting & DESIGN)
2016-2017 // ADOBE photoshop, Microsoft Powerpoint
videoS & INTERACTIVE DESIGN
comerica bank
Broadcast & OTT/CTV spots
(concept development, storyboarding, copywriting & video production)
2021-2022 // ADOBE premier pro, after effects
comerica bank & DETROIT RED WINGS
INTERACTIVE BRAND AWARENESS campaign
(concept/CAMPAIGN development & storyboarding)
2021 // ADOBE premier pro, after effects
Invader coffee
SOCIAL MEDIA video content
(concept development & production)
2023 // ADOBE premier pro, after effects
digital campaign development
Facebook Cover Image
Invader coffee
digital campaign & pACKAGING
(creative/visual strategy, campaign development & graphic design)
2023 // ADOBE illustrator, photoshop
e-comm strategy & design
rug doctor
amazon a+ content
(visual/creative strategy, graphic design & copywriting)
2019 // ADOBE photoshop, indesign
full brandING & campaign developmenT
comerica bank
full concept & multichannel marketing CAMPAIGN development
(visual/creative strategy, storyboarding, graphic design, copywriting & Production)
2022 // ADOBE photoshop, premier pro
BONUS: View more campaign elements or see how I developed Comerica SmallBizCo-Op’s naming, logos, and full brand identity.
